Budget Metronome.
Budgeting for success means taking hard decisions early on with a view on longterm (2-3 years goals)
Spending too much or too little can both be wasteful. The right budget depends on many factors some quantifiable like marketshare, competitive clutter, cost of media, and some others more qualitative like communication task, brand life-stage and some even practical, like speed of ramping up distribution or production
Our structured module culminating in a consensus driving 1 day working session with all stakeholders, Marketing team, Media agency, creative agency increases speed and efficiency.
2. Audience
Insights are powerful
Insights can help find new users for your products, or uncover behaviour that may increase usage occasions from the same consumer, supporting brand/portfolio extensions.
This is also the first step for new launches and products as it helps guide design, packaging branding & communications
Everything we do links up to opportunity size and growth estimation to assist choice-making based on business impact.
3. Orchestrator
Optimise for consumer journey
Building awareness is just a start, Conversion to sale is what matters eventually. Retention strategy improves the sustainability and profits. We Identify and quantify the impact of our marketing contacts at various stages of the purchase journey and align/re-align resources to unlock bottlenecks for higher sales and better return on investments from the marketing budgets.
3. Autoplay
Leverage data and marketing automation
So you have an established business with scale, and managing fine, but the world is like shifting sand, consumers and markets are migrating to digital, Newer adjacent categories are now competing with your product. Environmental situations like Covid may have lasting or transient impact on our business, Our approach to dash-boarding and analytics is with a desire to uncover potential and not just identify ROIs based on past.
Bespoke dashboards capture and flag only what is pertinent for decision making for your business, without drowning you in a ton of data.