About Ruby Singhh (Bana)

With 20+ years of experience in strategic communications across India and Asia-Pacific, Ruby Singhh (Bana) has guided some of the world’s most loved brands toward intentional, insight-driven growth.

Formerly in senior roles at global ad networks, Carat, Havas & WPP. Ruby led strategy for leading clients across diverse markets in Asia Pacific — blending deep cultural & consumer understanding about what moves them, how they choose, and how brands can truly connect. She’s also served on global juries like the Spikes Asia, EMVIES, and the Global Media & Marketing Awards.

Now, through SmoothJazz Consulting, she partners with Founders and CMOs to unlock clarity & craft go-to-market strategies that resonate. Her focus areas include segmentation, budget optimization, DTC funnel refinement, and market entry strategies.

Ruby brings a rare blend of experience, empathy, and precision — helping brands grow not just louder, but smarter.

Ruby doesn’t do cookie-cutter. Listens deeply, thinks systemically, and moves with purpose