For two decades I have led communications planning & strategy function for some of the world’s largest advertising networks, in India and across the Asia-pacific region & partnered the growth journeys of with the biggest and most loved brands in the world.

Judge at many national and international advertising awards like Media & Marketing awards (Global), Spikes (APAC), and EMVIES (India).

SmmothJazz has guided GTM strategies for new launches in India through market segmentation and size/attractiveness estimation, marketing budget setting and optimisation, Portfolio optimisation and improving ROI through consumer journey insights and optimisation, insights for optimisations for DTC platforms.